9, April 2020

Car Colors That Can Make or Break Resale Value (Part III)

Black is a popular color and easy to sell.

Black: Popular and safe

Depreciation: 33.6%, 1.6% worse than average

Even though the bulk of colors showed lower depreciation than black after a few years, this popular choice sat just over the average. Since colors like black are so common, purchasers can shop around more easily if they’re attracted to these colors, lessening the amount of pricing power for dealers. Black car owners had about 36 days to sell.

Central of the pack: Brown, blue, red, gray 

Depreciation: 1.4% worse than to 1.4% better than average

In the center of the pack are the colors brown, gray, blue, and red. Every color showed around 30% depreciation after years in an owner’s possession. When it came to selling time on the used market, only red cars displayed any real difference. Compared to the average of 36 days for a usual used car sale, red models necessitated four more days to find a new owner.

White cars hold at No. 4

Depreciation: 32.6%, 1.6% better than average

As with black cars, buyers who pick white won’t have any hassles on the used market. Depreciation was usual at 33%, just a little better than the market average. There was no stall in selling time, either. White models usually found a new garage in 35 days.

Green cars in the top 3

Depreciation: 31%, 7% better than average

Less than 1% of cars end up with green paint jobs. Though, these rare birds keep their value better than most of the pack. Studies show that green vehicles devaluing over 30% over three years, some 7% better than average. Even with that shortage of demand, there was little stall in their time on the used market. 

Purple: Nearly the worst

Depreciation: 36.7%, 11% worse than average

Car shoppers who pick purple might end up being sorry for their purchase when it’s time to sell. Research showed a 37% depreciation here after a few years. That figure was 11% above the average vehicle. Though, it did aid with the speed of sales. Purple car owners waited around 33 days to move their rides, three days quicker than normal.